7A - Testing The Hypothesis

1.) The opportunity that I would like to pursue is a fast, affordable, healthy alternative for food for people on the go or too busy to meal prep on their own.

2.) My target audience would be any teen, college student, young adult, adult - your average busy person who is wanting to be healthy but may not have the time to prepare healthy meals or not want to break their bank on healthy fast food services.
The who: Grocery stores, food services.
The what: They are unable to provide for busy individuals who want a quick solution to healthy eating.
The why: People struggle to eat healthily on the go because there's not a lot of options, and the options that are there are either expensive or not really healthy.

3.) Testing the who: There are others who have this need. I think this is a very diverse opportunity due to the fact that every person needs to be eating right but is faced with daily obstacles due to bargain pricing on junk food, the availability to fast food, and how expensive healthy food is on the go.
Testing the what: Can this solution be sustainable if on the go? Is it possible to make an on the go healthy meal without making this more expensive than regular fast foods? How could this be regulated?
Testing the why: I think any person who cares about themselves and their health wouldn't turn away the option of eating cleaner because a lot of the reason why people tend to eat worse when on the go is because there's not enough healthy options. If we made it a norm to eat healthier and brought better options into our grocery stores, fast food establishments, and places like airports - I believe we would see a change in how our nation eats.

Interviewee summary:
I interviewed five people that I work with and the average reaction was that they WOULD pick the healthier option if it was presented to them in a normal setting like a fast food establishment or grocery store if it were cheaper and fast just like bad food would be. I also heard from several people that there needs to be more of a variety when it comes to quick healthy options which is something to consider when pursuing ideas about fast healthy options.