Oppurtunity belief

                                                            My opportunity belief 



      As a music enthusiast, I believe there's opportunity in an interactive music app that syncs your music data from your streaming apps and/or music library, connecting you to people, events, and shows that are similar to your musical interests. The unmet need that's presented here is the suppressed feeling of joy and opportunity that could be there if you had a safe place to meet people just like you. A lot more people could potentially travel to more events by splitting costs with people who want to go just as much as them, which could be hard to find around the people you know just in real life who might not have the same interests. My target audience would be teenagers, adults, music fans - I believe this need has always existed but has brought into a bigger light due to the internet. 

My four questions for potential customers:
1.) When did you become aware that you have a need for this?
2.) How long have you had this need/thought about the possibilities of having an easier solution to this need?
3.) Would you use this/think it would benefit you? Why?
4.) Are you doing something now that is satisfying the need that this app would? Is this enough for you?


Potential customer #1 Kaylee T.
1.) I became aware that something like this would be beneficial for me when I realized not all of my friends have the same music taste as me. Therefore, no one would ever like to experience the musicians I love an then I end up missing out on that opportunity to see them because I'm too scared to go to an event alone. 
2.) I have thought about wanting an easier solution for about a year now. I feel like so many artists have come and gone in the past year that I missed out on that have made me always wonder why there isn't something like this already out there in the world so I don't feel like I'm constantly missing out on these opportunities. 
3.) I would definitely use this app, not only to connect and meet up with new people to see a show but to also talk to new friends who actually have the same appreciation of music as me and build a bond I never felt like I could with my friends since they don't have the same interests as me. 
4.) I am currently not doing anything now that is helping my situation to want to go to concerts with new people but this app would definitely help me get out there and push me to finally go to events I've always wanted to go to without feeling alone or like I'm the only person who likes this type of music while with my friends.

Potential customer #2 Penelope K.
1.) I never really thought about it until just now, that solution never popped into my mind but that's really smart and an easy way for people like me who can't afford to drop money on concerts/and festivals to be able to meet new people and potentially split costs for events.
2.) I've always wanted a better solution, I just couldn't find one. It would always be nice to have an easier solution.
3.) I would absolutely use this and think it would benefit me greatly to have an easy way to connect to people through music and having an easier way to be able to plan to go to conerts and festivals with people who have similar interests as me.
4.) I haven't found anything so far except the Spotify app but that app only allows me to put music on playlists. Nothing i have ever seen or heard of is as helpful as the app you mentioned and for me that would help A LOT.

Potential customer #3 Tianna T. 
1.) I'm not sure if I would have a need for it since I don't go out much, but it seems cool. Concerts can be a lot of money and it would come in handy considering a lot of people who to concerts are usually in high school or college. 
2.) I don't go to concerts much but I remember the first concert I went to, my mom paid for it and I was like 15. I remember her talking about how expensive it was, and this app could've helped back then considering I didn't know how much she spent.
3.) It would benefit me I went to a concert in the future, like if Frank Ocean ever plays live again, his tickets would likely sell out super quick - so if we're able to group up with people on this app and split costs/get the tickets for each other - that would be such a relief. 
4.) I don't go to concerts too much so my need isn't super strong. It's a really cool idea nonetheless, I think it would be cool if the app had a little chat/chat rooms in it as well so people can converse about different things.


Reflection
Throughout this process I learned that honesty really helps in a situation like this, and criticism is ultimately going to help you in the long run. I found it really interesting and inspiring that people took interest in my idea, and were even imagining different scenarios within my idea about what they would do if they had this in their life. I also like how some people gave different tips on what they would like to see in my idea, so if I were to actually pursue it, I'd know what my market wants.

Summary
I'm amazed at the feedback I got, I originally struggled with coming up with an opportunity belief but once I started thinking about what I think is lacking in my own life, it was easier to come up with something. I definitely think there's potential in my opportunity belief and that there's a lot of people out there who are wanting an easier alternative to social networking within music. I do believe it is more accurate because my interviewees expressed genuine interest in my idea. There is absolutely a trade off in adapting because when you're presenting an idea, and a potential customer gives you constructive criticism, they're ultimately helping you! You want to listen to your potential buyers.