Wednesday, October 23, 2019

18A - create a customer avatar

When thinking about my ideal customer, I immediately envision a young adult, 16-30, give or take, maybe in college - maybe not. Music enthusiast. "Stan" type of person who loves talking about music and bands and artists on Twitter, Tumblr, Instagram, etc. They save their money up to go to concerts and drag their friends to shows. They wish their friends would dance with them. They wish there was something that could connect them to people close to them who would actually dance with them. The shows they watch are influenced by social media. Shows like AHS, Euphoria, Skins, etc. They're kind of possessive over their music, and it's like you have to pass a test to actually have a real conversation with them about their favorite band. 

I think I have a lot in common with my avatar because my app, the "Queue" is something that I've personally wanted to exist for some time and something that I think that even I would utilize. When I think about my perfect audience, I envision the girls (and boys) that I met at shows all around America at music festivals and shows and how an app like Queue could help them connect with more people like them and I and connect them to more opportunities in their area. What I have in common is the same hunger for live music, traveling, and that want for more events in my city that'll bring people with similar interests together. 







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